The solutions we offer are based on a decade of trial and error.

Our business model is based on providing the most sustainable and cost effective means of solving what we have found to be the universal dilemma for tree owners.

We will briefly outline the problem as we see it, and then present you with the solution that we offer:

THE PROBLEM

The problems which come with tree ownership are highly avoidable, yet we see the same mistakes made every day:

we wait…

We wait until it is obvious to anyone and everyone that our trees need attention. At this point, unnecessary and often irreparable damage has occurred.

Valuable urban trees need trained eyes and consistency to flourish.

…then we struggle…

We struggle to find competent professionals at the drop of a hat. We read reviews, ask around and rummage through business cards.

Finding the right people is hard enough without doing it over again every few years.

…then we rush.

Insurance companies suddenly demand clearance pruning and a backyard project may be waiting on a tree removal.

We typically settle for the most available, instead of the most qualified contractors.

the trees suffer…

Some, if not most tree care contractors are untrained. Tree work is a complicated and nuanced discipline.

Far more trees die or must be removed due to bad planning, improper care and unnoticed defects than from insects and disease.

…we suffer…

It is very common for even the most diligent of homeowners to have only damage and disappointment to show for their hard work.

Without the help of competent professionals, it is almost certain that the average tree owner will make serious mistakes.

…AND REPEAT

Every day we see trees that have been terribly and repeatedly over-pruned, bad growing conditions that go uncorrected, the right trees planted in the wrong spot, unnecessary treatments and fertilization, imminent structural failures just waiting for a strong wind… the list goes on, and the unfortunate tree owner pays for it all.